• 43% of total urban households earn their livelihood through salary
  • This ratio is 13% even in rural

Source: Annual report of Periodic Labour Force Survey, 2018-19, National Statistical Office https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1629366

With an increasing formalisation of the economy, you will see this percentage going up meaningfully, every year

One of the potential positive impact of Covid could be a reverse movement of not just migrants but even corporates and employees

As retail bankers, your focus on salary business must go up

Higher focus on salaried customers will also benefit you on other CASA elements:

  • Current account of the firm they are working in
  • Most salaried individuals also have normal SB accounts
  • All family members of the salaried customers should also potentially improve your SB business